Blog Content Management
Wrote long form content and set up a blog for Elysse Ralph Realty's WordPress site in Portland, OR, crafting posts that are easy to read and easy to find.
MoneyGram
•
March 16 2026
Web Product Management
I led A/B testing across key landing pages to drive content strategy through real user behavior rather than assumptions, resulting in a 20% lift in conversions. I also led a brand and design system update, using insights from testing to inform a full site rollout that brought consistency, clarity, and a stronger user experience across our global platform.
Northwest Adoption Exchange
•
May 28 2024
Website Content and Information Architecture
I wrote and edited all website content, ensuring clarity and consistency. I also led user testing to improve navigation and information architecture, resulting in a more intuitive user experience.
National Center for Diligent Recruitment
•
May 28 2024
Website Content and Knowledge Hub
I led content strategy for a new national website, partnering with SMEs to create all new content. I developed the site’s structure, voice, and managed the "Knowledge Hub," ensuring a positive user experience.
Klipsun Magazine: "Timeless"
•
May 28 2024
Publication
As Editor-in-Chief of Klipsun Magazine, I led the editorial team, approved story ideas, and managed deadlines. I ensured all content reflected our voice and maintained high editorial standards.
Northwest Adoption Exchange
•
May 28 2024
Monthly Newsletter
I bring nearly a decade of experience managing CRMs and crafting email campaigns for target audiences. I am practiced at A/B testing, tracking KPIs, and adjusting content to improve opens and click rates.
Klipsun Magazine: "Sheep to Shop"
•
May 28 2024
Article
I have been writing for over a decade with training in both AP and Chicago Manual style. I enjoy telling stories that resonate and crafting narratives that connect brand to consumer.
Northwest Adoption Exchange
•
May 14 2025
Drip Campaigns
I wrote copy for segmented audiences to engage leads and drive conversions. Each message was crafted to align with the customer journey, combining persuasive copy with data-driven personalization.
National Center for Diligent Recruitment
•
May 14 2025
Webinar Promotion and Social Content
I developed short form copy and graphics for social media, such as this LinkedIn post for the National Center for Diligent Recruitment.
Alaska Center for Resource Families
•
May 14 2025
Script Writing
I developed a script to introduce the Positive Indigenous Parenting webinar series.
United Way
•
May 28 2024
Impact Report
I designed this impact report for the United Way, aligning regional goals with a global brand. I wrote all copy and led distribution to stakeholders.
Northwest Adoption Exchange
•
May 15 2025
Fundraising and Appeals
I bring detailed experience in crafting compelling copy for donors and stakeholders.
Load More