Sigourney Gundy-Gibbs
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About Me My Work Contact
Northwest Adoption Exchange • May 28 2024

Website Content and Information Architecture

I wrote and edited all website content, ensuring clarity and consistency. I also led user testing to improve navigation and information architecture, resulting in a more intuitive user experience.
National Center for Diligent Recruitment • May 28 2024

Website Content and Knowledge Hub

I led content strategy for a new national website, partnering with SMEs to create all new content. I developed the site’s structure, voice, and managed the "Knowledge Hub," ensuring a positive user experience.
Klipsun Magazine: "Timeless" • May 28 2024

Publication

As Editor-in-Chief of Klipsun Magazine, I led the editorial team, approved story ideas, and managed deadlines. I ensured all content reflected our voice and maintained high editorial standards.
Northwest Adoption Exchange • May 28 2024

Monthly Newsletter

I bring nearly a decade of experience managing CRMs and crafting email campaigns for target audiences. I am practiced at A/B testing, tracking KPIs, and adjusting content to improve opens and click rates.
Klipsun Magazine: "Sheep to Shop" • May 28 2024

Article

I have been writing for over a decade with training in both AP and Chicago Manual style. I enjoy telling stories that resonate and crafting narratives that connect brand to consumer.
Northwest Adoption Exchange • May 14 2025

Drip Campaigns

I wrote copy for segmented audiences to engage leads and drive conversions. Each message was crafted to align with the customer journey, combining persuasive copy with data-driven personalization.
National Center for Diligent Recruitment • May 14 2025

Webinar Promotion and Social Content

I developed short form copy and graphics for social media, such as this LinkedIn post for the National Center for Diligent Recruitment.
Alaska Center for Resource Families • May 14 2025

Script Writing

I developed a script to introduce the Positive Indigenous Parenting webinar series.
United Way • May 28 2024

Impact Report

I designed this impact report for the United Way, aligning regional goals with a global brand. I wrote all copy and led distribution to stakeholders.
Northwest Adoption Exchange • May 29 2024

Product Launch Communications

I am experienced in managing communications for product launches and feature updates.
Northwest Adoption Exchange • May 15 2025

Fundraising and Appeals

I bring detailed experience in crafting compelling copy for donors and stakeholders.
AdoptUSKids Professional Blog • July 3 2023

Blog Post

I contributed this blog post for the professional audience at AdoptUSKids.
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Sigourney Gundy-Gibbs